SEO, SEM and SMM: The Alphabet Soup of Online Marketing

Having an attractive, features-rich, customer-friendly website is a critical part of online marketing for any business, but once you have that website, you need to make sure your customers can find your site easily. That’s where SEM and SEO come in.

A website designed according to current best practices in SEM (search engine marketing) and SEO (search engine optimization) is essential in ensuring your website rises to the top of major search engine results. At Skyline Graffix, our web development team uses the most up-to-date techniques to make sure your website is optimized according to current search algorithms.

Our development experts begin by fine-tuning your website to make sure it’s search engine-friendly from the ground up. That may mean using meta tags, keywords and other design-level constructs, as well as more advanced indexing and link-building techniques to help make your site more appealing to search engines.

Once your site is optimized, it’s time to look to the web. Our SEM consultants will work with you to establish your goals, analyze your competition and then develop a robust online marketing strategy aimed at funneling traffic to your site. Through both organic and paid advertising techniques, our experts will identify the best opportunities to maximize your web presence.

In addition to SEM strategies aimed at the worldwide web, we can create local SEO campaigns featuring online directory pages tailored to your business. Local SEO is an ideal way to attract local customers who can be powerful allies in promoting your business through referrals and word-of-mouth. Because they exist outside of a business’ website and are approved by reputable entities like Google, certified directory listings also help increase your business’ reputation and improve customer trust.

Finally, we’ll help you tap into the powerful world of SMM – social media marketing. Using Facebook, Twitter, LinkedIn, YouTube and other social media outlets, your business will be able to connect with more users, and in more different ways, than it would with only a stand-alone website. Creating an effective social presence is much different than designing a website. Our experts know all the tips and tricks to creating powerful content that motivates customers to visit your site and become loyal customers. We can even help you incorporate video into your website or social pages to connect with customers in a more powerful, more personal way.

At Skyline Graffix, we’re ready to work with you to develop a plan that will help you achieve the online marketing success you’re looking for. Contact us today or call us at 813-995-4597 to begin your company’s climb to the top.


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